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Shangri-La

BRAND & EXPERIENCE DESIGN

Members: Amanda Poh, Maheen Sohail, Briana Lee, Kimberly Chan, Rosemarie Gresham
Role: User Interface, UX, Wireframing, Prototyping

Deliverables: Presentation

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The Problem? Zero Presence in Technology Sector.

For Shangri-La, Their dedication to human to human interaction with their customers is such an integral piece to the Shangri-La experience and is what differentiates them from other luxury hotel chains. This creates a gap within the technology sector, so finding a way to integrate technology in a place where human interaction was so important was the main focus.

 

The Solution?

We have proposed a mobile application that allows Shangri-La guests to personalize their room experience. through their phone, visitors are able to control lighting, temperature, etc. to fit their personal taste and pleasure. This project aims to establish Shangri-La’s technology sector as the first of its kind across all luxury hospitality brands.

Our application introduces technology into the hotel without compromising the human interaction that is so integral to their brand by using automation within the hotel room, a space where the human interaction is lost. Additionally the automation technology that we are proposing has not yet been implemented in the hotel industry, placing Shangri-la ahead of the curve.

 

LOOKING AT THE COMPETORS

Previously, Shangri-La has been seen a more stable and modern company while other chains such as Four Seasons are percieved as more dynamic. With our proposed service and applicaton, we hope to shift and tighten Shangri-La’s brand perception into a more competitive spot. We explored "The Internet of Things", which is based on the connectivity of devices to create a customized responsive environment. This technology that has not yet been implemented in the hospitality industry and would thus set Shangri-La apart from its competitors. 

BRAND DNA

CUSTOMER SEGMENTATION

​We broke down Shangri-La’s customers into three sections. Road Warriors were business people who made up the majority of visits, Team Leaders were families where they have already set up an itinerary of places to visit and see, and the relaxed traveller, who visits on vacation for pleasure and relaxation.

JOURNEY FRAMEWORK



Themes

A comprehensive list of presets, customer themes, and themes downloaded from the app's social media component. Just tap to activate a theme, or swipe to access more options. 


Settings

Guests can adjust four major categories for each theme: lights, temperature, appliances, and curtains. We wanted to make the micro=interactions for these pages as natural as possible, using a temperature dial that mimics ones found in homes, and a colour swatch palette familiar from other applications. They can also set alarms so their themes can be activated automatically throughout the day. 



Social Media

Customers can upload their own custom themes, and download those of others. This allows them access to inspirations from other places and cultures which they would not have otherwise. 



Playlists

Users have the option to view the specs of each theme, whether in the presets, custom, or social media sections. This section also contains a playlist that matched the theme's mood which the customer can activate if they wish. The playlist must be started manually, because since when has autoplay ever been a good idea

PROCESS

We created a prototype through Axure to physically interact with. This created a medium which allowed for easier discussion and make changes based on users testing the application in real time providing instant feedback.