Redesigning Interstitials & Reading Experience on Web


Founded in 2006, Wattpad is a free application that lets people discover and share stories about the things they love. More than 40 million people around the world turn to Wattpad to find entertainment that matches their interests.

In the Fall of 2015, I joined the product + design team as a Product Design Intern, Where I focused mainly on monetization channels through native and display advertising across all platforms of the product which including mobile and web.

My role included: Interaction & User Experience Design, Prototyping, User Research and Testing. Also, working closely with product managers, developers and other stakeholders to craft the best solutions possible.

I was the lead designer in redesigning Wattpad’s reading experience across the web platform to expand the reach for native advertising and improving overall user experience and revenue potential of display ads.

The main feature includes the reading experience page, where users migrate to read, connect and interact with the stories they love. We looked into exploring different ad units, designs, and page loading strategies that would improve overall viewability of display ads in the reading experience.  

More coming soon!


LA Times – Apps lead new wave in advertising